Jovial Foods
Jovial is all about family, feeling good, celebrating life, and showing love with good food. Jovial is a small, family-owned company and promises to stay that way. All products are 100% organic and are grown and produced in Italy. As the company grew, it was evident that the packaging was not scaling in tandem. When the entire portfolio was overhauled, the six months following the redesign saw pasta sales increase by 27% compared to the same period during the prior year. The redesign was a 2023 Designalytics Effectiveness Award Winner.
Art Direction: Gina Block, Truly Creative
Photography: Kaitlin Paege, Jesus Aguilar, Steve Hellerstein, Iuri Nicolai, Gina Block
Illustration: Gina Block
Copywriting: Gina Block, Carla Bartolucci
Agency: Truly Creative